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体验商务英语教师用书2

(英)马斯库尔(Mascull,B.) 著 高等教育出版社
出版时间:

2011-6  

出版社:

高等教育出版社  

作者:

(英)马斯库尔(Mascull,B.) 著  

页数:

182  

内容概要

  《体验商务英语:教师用书2(第2版)》延续了第一版活泼、高效的体验式商务英语学习模式。在此基础上对听力和阅读材料进行了全面更新,紧扣时代脉搏,多维度拓展商务英语语言及交际能力,着力打造精品。《体验商务英语:教师用书2(第2版)》由《综合教程》(1~5)、《教师用书》(1~5)、《同步练习》(1~5)和《视听说教程》(1~4)组成,各册均配有多媒体教学资源。

书籍目录

IntroductionNotes on unitsUnit 1 CareersAt a glanceBusiness briefLesson notesUnit 2 Selling onlineAt a glanceBusiness briefLesson notesUnit 3 CompaniesAt a glanceBusiness briefLesson notesRevisionUnit AUnit 4 Great ideasAt a glanceBusiness briefLesson notesUnit 5 StressAt a glanceBusiness briefLesson notesUnit 6 EntertainingAt a glanceBusiness briefLesson notesRevisionUnit BUnit 7 MarketingAt a glanceBusiness briefLesson notesUnit 8 PlanningAt a glanceBusiness briefLesson notesUnit g Managing peopleAt a glanceBusiness briefLesson notesRevisionUnit CUnit 10 ConflictAt a glanceBusiness briefLesson notesUnit 11 New businessAt a glanceBusiness briefLesson notesUnit 12 ProductsAt a glanceBusiness briefLesson notesRevisionUnit DText bankTeacher's notesUnit 1 CareersA career in retail bankingTraining on the jobUnit 2 Selling onlineFilm deals onlineOnline advertisingUnit 3 CompaniesComputer company successChange for successUnit 4 Great ideasIdeas from consumersIdeas from R&D departmentsUnit 5 StressInvesting in stress-free companiesTechnology-helpful or stressfuI?Unit 6 EntertainingEntertain in styleGolf sponsorshipUnit 7 MarketingLuxury brandsFood and drink companiesUnit 8 PlanningExpansion plansSurvival plansUnit 9 Managing peopleGiving staff more freedomImproving the work environmentUnit 10 ConflictBetter leadershipOutsourcing conflictUnit 11 New businessNeed for fast expansionProblems of successUnit 12 ProductsLaunching several new productsFollowing new trendsText bank answer keyResource bankTeacher's notesUnit 1 CareersTelephoning: making contactUnit 2 SelLing onlineNegotiating: reaching agreementUnit 3 CompaniesPresenting your companyUnit 4 Great ideasSuccessful meetingsUnit 5 StressParticipating in discussionsUnit 6 EntertainingGreetings and small talkUnit 7 MarketingTelephoning: exchanging informationUnit 8 PlanningMeetings: interrupting and clarifyingUnit 9 Managing peopleSocialising and entertainingUnit 10 ConflictNegotiating: dealing with conflictUnit 11 New businessDealing with numbersUnit 12 ProductsPresenting a productAppendixTranslation referenceBusiness briefReadingAudio scripts


编辑推荐

  《体验商务英语:教师用书2(第2版)》新亮点:  《综合教程》配备全新多媒体学习光盘:视频案例、商务交际、听说训练,全而拓展商务知识,巩固语言技能!  《教学参考书》配备出题软件:使用灵活方便,提高课堂效率!  《同步练习》增加英汉、汉英互泽练习:特色鲜明,贴近中国学生学习特点!  《视听说教程》全面整合升级:直观、形象,实现立体化转型!

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