商务英语写作实战案例
2010-1
人民教育
朱巧莲
166
《商务英语写作实战案例》将从商务英语写作的基本知识入手，教会读者在不同的场景下进行有效的商务沟通。 《商务英语写作实战案例》内容体现鲜明的时代特征和实用性要求，共分为十单元，分别是：商务英语写作基本知识、常见问题、常用表达、电子邮件、备忘录、报告书、公司简介、申请函、个人简历和练习答案。 与传统的以外贸写作为主的英语写作书相比，本书以外企日常商务活动中所涉及的写作类型为主，面向的读者群体更广，既可以满足一个刚步入商界的大学毕业生的写作需求，又可为公司较高层次的商务沟通提供帮助。语言符合国际通行的电子邮件表达惯例，更加切合实际的商务环境。
PART ONE 商务英语写作介绍Unit 1 Business Writing Basics商务英语写作基本知识1 Functions功能2 Features特点3 The Writing Principle写作原则4 The Writing Process写作过程Unit 2 Common Problems in Business Writing商务英语写作常见问题1 Misspelled Words拼写错误2 Wrong Use of Commas逗号错用3 Irrelevant Information信息不相关4 Wordy Expressions表达哕嗦5 Redundancy信息冗余8 Abstract Expressions表达过于抽象7 Negative Expressions表达过于负面8 Passive Voice滥用被动语态9 Angry Words言辞过激10 Chinglish汉式英语Unit 3 Useful Expressions in Business Writing商务英语写作常用表达1 Expressing Thanks表达谢意2 Expressing Opinions表述意见3 Making Suggestions提出建议4 Discussing A Problem讨论问题5 Discussing Benefits of A Plan讨论方案的优势6 Describing Actions Taken描述行动7 Announcing Attachments／Enclosure告知附件8 Following Up后续跟进PART TWO 商务英语写作常见类型Unit 4 Email电子邮件1 Functions功能2 Features特点3 Smart Email Practice撰写邮件须知4 Layout格式5 Case Study案例分析5.1 Routine Messages日常邮件5.2 Customer Service Messages客户服务类邮件5.3 Sales Messages推销类邮件6 Ready-to-Use Phrases常用语6.1 Routine Messages Et常邮件6.2 Customer Service Messages客户服务类邮件6.3 Sales Messages推销类邮件B.4 Concluding Messages结语7 Exercises练习Unit 5 Memos备忘录1 Functions功能2 Features特点3 Layout格式4 Case Study案例分析4.1 Information&Procedure Memos信息程序类备忘录4.2 Confirmation Memos确认类备忘录4.a Recommendation Memos建议类备忘录5 Ready-to-Use Phrases常用语5.1 Expressing Purposes of the Memo表述目的5.2 Making Instructions做出指示5.3 Requests and Suggestions要求和建议5.Ii Closing结语6 Exercises练习Unit 6 Repots报告书1 Functions功能2 Features特点3 Case Study：Short Reports案例分析：短报告3.1 Layout格式3.2 Progress Reports进展报告3.3 Periodic Reports定期报告3.4 Trip Reports出差报告4 Case Study：Survey Reports案例分析：调查报告4.1 Layout格式4.2 Composing Steps撰写步骤5 Ready-to-Use Phrases常用语5.1 Introduction介绍5.2 Data Collecting Methods资料收集方法5.3 Findings and Conclusions结果及结论5.4 Recommendations建议6 Exercises练习Unit 7 Company Profile公司简介1 Functions功能2 Features特点3 Layout格式4 Case Study案例分析4.1 Company Overview公司概览4.2 Mission Statement宗旨陈述4.3 Social Responsibility社会责任4.4 History成长历史4.5 Others其他5 Ready-to-Use Phrases常用语6 Exercises练习Unit 8 Letters of Application申请函1 Functions功能2 Features特点3 Smart Application Letter Practice撰写申请函须知4 Layout格式5 Case Study案例分析5.1 Solicited Letters of Application应征类申请函5.2 Unsolicited Letters of Application自荐型申请函5.3 Applying for Positions Recommended by A Friend推荐类申请函5.4 Applying for Transfer换岗申请函5.5 Applying for A University Program入学申请函6 Ready-to-Use Phrases常用语6.1 Job Application求职申请6.2 University Application入学申请7 Exercises练习Unit 9 Resume／CV个人简历1 Functions功能2 Features特点3 Smart Resume／CV Practice撰写个人简历须知4 Layout格式5 Case Study案例分析5.1 Experiences-Oriented Resume／CV经历型简历5.2 Skills-Oriented Resume／CV技能型简历5.3 Combination Resume／CV混合型简历6 Ready-to-Use Phrases常用语6.1 Working Experiences工作经历6.2 Honors&Cerificafions荣誉＆证书6.3 Position职位7 Exercises练习Unit 10 Key to Exercises练习答案
