公共关系实践(英文版.第7版)
1998-08-01
机械工业出版社
Fraser P.Seitel
本书以详实的资料，精练的语言向您讲述了现代企业管理趋势，科技信息系统面临的挑战、信息在企业竞争中的有效作用、信息业务以及信息产品是如何影响企业战备及操作等方面的内容。本书专为需要全面了解现代科技信息系统的读者编写，自1983年首版问世以来，一直受到大学师生和公司管理者的青睐。
Contents
Preface Vii
1. The Challenge of Information Systems Technology
2. Manageable Trends
3. Effects of IT on Competition
4.Electronic Commerce:From Interorganizational Systems to the Internet
5. Information, Organization ,and Control
6. IT Architecture: Evolution and Alternatives
7. Organizing and Leading the Information Technology Function
8. Information Technology Operations
9. Information Technology Management Processes
10. Managing the Information Technology Resource Through Strategic Partnerships
11. A Pirtfolio Approach to Information Technology Development
12. Transnational IT Issues
13. The IT Business
