创办新企业
2007-1
人民邮电
杰夫·马杜拉
137
本系列教材主要有以下几个特点（1）教材种类丰富。本系列教材首批推出7本商务知识双语教材，组成“英语专业工商管理双语教学教材系列”，包括《管理》（Jeff Madura著）、《运营管理与创新》（David Needle著）、《市场营销》（Louis Boone & David Kurtz著）、《会计与财务管理》（Jeff Madura著）、《人力资源管理》（Jeff Madura著）、《商业伦理与社会责任》（Jeff Madura著）以及《创办新企业》（Jeff Madura著），国内同类题材教材较少。（2）版本较新。本系列教材选摘自国外最新教材，内容涵盖了相应学科的最新理念和最新的真实案例。（3）内容规范、简洁，语言难易得当，适合双语教学。本系列教材简要地概述各职能领域最重要的基本概念、基本原理和主要理论，在每本书后加入了这门学科的相关重要术语，并对术语的词头进行了中文释义。 对于商务英语类专业的双语教学来说，该系列丛书内容诚意略得当，语言准确流畅，是一套值得信赖的英语专业工商管理双语教学的系列教材。希望此系列教材能够丰富商务英语类专业的课程设置，满足广大师生的需求，同时也希望我国商务英语教育蓬勃发展！
Part1 Selcting a Form of Business Ownership1 Sole ProprietorshipCharacteristics of Successful Sole ProprietorsAdvantages of a Sole ProprietorshipDisadvantages of a Sole PropietorshipDecision Making：Deciding on the Sole Proprietor Form of Business2 PartnershipAdvantages of a PartnershipDisadvantages of a PartnershipS-CorporationsLimited Liability Company（LLC）rtnersbip Form of Business3 CorporationHow Stockbolders Earn a RetuirnPrivate versus Public CorporationsAdvantages of a CorporationDisadvantages of a CorporationComparing Forms of Business OwnershipHow Business Ownership Can ChangeDecision Making：Deciding on the Corponation Form of Business4 How Ownership Can Affect Return and RiskImpact of Ownersbip on the Return on InvestmentImpact of Ownersbip on RiskCross Functional Teamwork：Sources of Risk across Business FunctionsDecision Making：Deciding Whether to Add Partners to Reduce Risk5 Obtaining Ownership of an Existing BusinessAssuming Ownership of a Family BusinessPurchasing an Existing BusinessFranchisingSelf-Scoring Exercise：Do You Have the Skills Necessary to Succeed in Business？……Part2 Entrepreneurship and Business Planning 6 Creating a New Business7 Assessing Market Conditions8 Developing a Competitive Advantage9 Developing the Business Plan10 Risk Management by EntrepreneursPart3 Creating and Pricing Products11 Background on Products12 Identifying Target Market13 Creating New Products14 Product Differentiation15 Additional Pricing DecisionsAnswers to In-Text Study GuideGlossary
