创业企业融资
2002-9
中国人民大学出版社
威廉・A・萨尔曼,霍华德・史蒂文森,阿马尔・拜德
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Welcome to the Business Fundamentals series from Harvard Business School Publishing!
The readings in this collection were developed for the MBA and executive programs of Harvard Business School.These programs rely heavily on the case method of instruction, in which students analyze and discuss firsthand accounts of actual management situations.Students also learn the fundamentals of what managers do:how they measure performance,make choices,and organize their activities.At Harvard Business School,the fundamentals are often taught through background notes,which describe business processes,management techniques,and industries.
IntroductionSome Thoughts on Business PlansNote on the Financial Perspective:What Should Entrepreneurs Know?How Much Money Does Your New Venture Need?Everytying You Want to Know About Raising CapitalNote on Acquiring Bank CreditBootstrap Finance:The Art of Start-upsFor Further Reading
The collections in this series are no meant to be comprehensive,but to present the fundamentals of business.Each collection contains several notes,and perhaps an article or two,that provide a framework for understanding a particular business topic or function.
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快递服务态度很好，书的内容质量都不错！
还可以，但是书的质量不怎么样
书薄了，但很好。
与我预期的差不多，书真的很不错，比较专业
书质量不错，看了一下还挺详细，具体评论得阅读后再定
偶是菜鸟，所以看得云里雾里，感觉里面都是一篇一篇的论文啊，晕死我了