商务英语学习情境教程
2011-9
北京大学出版社
孙晓娟 编
206
《商务英语学习情境教程》是结合国际贸易中进出口实务的主要业务环节和实际的典型工作任务编写的学习情境式商务英语教材，打破传统国际商务英浯教材的内容与形式，采用任务引领的方式来设计学习情境，将商务英语知识点融入实际的工作场景中。《商务英语学习情境教程》共分为创建公司、参加展会、参观工厂、解决问题和招聘员工五大情境以及若干具体的工作任务，包括市场调查、确定产品、公司介绍、产品展示、招待顾客、商务谈判、应聘工作、公司文化、报价、订货、付款、包装、装船、运输保险、制单、结汇、客户开发与维护、广告、处理投诉等，涵盖了基本的商务活动内容。本书的教学时数为两个学期，教师可以根据实际需要对内容进行取舍。
《商务英语学习情境教程》适合作为高职高专经贸专业或商务英语专业大一、大二学生的教材，也可以作为社会上从事商贸工作人员的参考用书。
situation one establishing a company
step one establishing your own import and export company
1. cautions to run an export company
2. the organization of a company
3. forming an import and export company
step two developing an export marketing plan
1. multiple choices
2. developing your marketing plan
step three selecting your product
step four naming your company
1. slogan matching
2. finishing your company information
3. making your business cards
step five making your company profile
1. composing your company profile
2. writing a company profile for wal-mart stores
situation two attending trade fairs
step one domestic trade fairs
1. finding out about domestic trade fairs and get ready for
them
2. inviting some guests
3. negotiating with visitors
4. entertaining your guests (chinese food)
5. following-up the business
step two international trade fairs
1. finding out about trade fairs abroad
2. booking international air tickets
3. arranging a hotel abroad
4. flying to another country
5. negotiating with visitors
6. having dinner with customers (western food)
situation three a factory tour
step one meeting guests at airport
1. matching the marks with their names
2. reproducing the situation
step two visiting your factory
1. drawing a factory layout
2. drafting a conversation for your factory tour
step three presenting your company
1. imitating the situation
2. describing company profiles
3. a project
step four presenting your products
1. presenting your products with a dialogue
2. a small project
3. composing a catalogue sheet
step five discussing with your customers
1. having a negotiation
2. packing and transportation
situation four solving problems
step one dealing with complaints and problems
1. making complaints
2. entertaining claims
step two finding a solution
1. refunding for a claim
2. sending maintainers to solve the problems
situation five recruiting staff
step one interview
1. candidates' skills
2. hair style and dress style for a job interview
3. composing a dialogue for the interview
4. matching the titles
5. describing the interview situations
6. writing a cv to apply for a job
7. debate competition
sten two staffoualitv
1. multiple choice
2. business protocols
3. word puzzle
4. multiple intelligences survey
vocabulary
参考文献
