跨文化交际
2011-9
北京大学出版社
常俊跃，吕春媚，赵永青 主编
208
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本书是在内容依托教学理念指导下，依托国家哲学社会科学项目“英浯专业基础阶段内容依托式教学改革研究”推出的系列英语内容依托教材之一。
本书针对的学生群体是具有中学英语基础的大学生，既适用于英语专业一、二年级学生，也适用于具有中学英语基础的非英语专业学生和英语爱好者学习。本书具备以下主要特色：
*遵循了全新的教学理念
依托学生密切关注的跨文化交际的内容，结合跨文化交际知识组织学生进行语言交际活动。
*涉及了系统的跨文化交际内容
涵盖跨文化交际学的基本知识和文化认知、文化冲突等内容，讨论了不同语境下的跨文化交际。
*引进了真实的教学材料
真实、地道的语言材料，穿插了大量的插图、照片等真实的视觉材料，表现手段活泼，效果生动直观。
*设计了新颖的教材板块
多样的板块设计促使学生积极思考、提问、探索、发现、批判，培养自主获得知识，发现问题和解决问题的能力。
*提供了多样的训练活动
打破了传统教材单调的训练程式，帮助教师设置真实的语言运用情境，培养学生语言综合运用能力。
*推荐了经典的学习材料
在每个章节的最后部分向学生推荐经典的书目、影视作品、名诗欣赏以及英文歌曲等学习资料，使教材具有了弹性和开放性，方便不同院校不同水平学生的使用。
unit 1 an introduction to intercultural communication
text a intercultural communication
text b the importance of training intercultural communication
awareness
text c the era of intercultural communication
text d stereotypes: an intercultural no-no
text e chinese and american understandings on
friendship
unit 2 understanding communication
text a components of communication
text b features of communication
text c how long does it take to say i'm getting married
(i)
unit 3 verbal communication (i)
text a cultural differences on lexical level
text b translation and cultures
text c how to improve verbal communication
unit 4 verbal communication (ii)
text a compliments in chinese and american english (1)
text b compliments in chinese and american english (2)
text c how to address people.'?
text d conversation and culture
unit 5 nonverbal communication (i)
text a nonverbal communication
text b making a gesture
text c every body' s talking
text d top 10 nonverbal communication tips
unit 6 nonverbal communication (ii)
text a how big is your space bubble
text b time sense: polychronicity and monochronicity
text c eye contact
unit 7 cross-gender communication
text a gender differences in communication
text b six principles for effective cross-gender
communication
text c gender issues
unit 8 understanding culture
text a what is culture?
text b features of culture
text c how long does it take to say i' m getting married
(ii)
unit 9 cultural diversity
text a the basic unit of society: the individual or the
collective?
text b family structure
text c friendship of american style
unit 10 cultural influence on perception
text a shakespeare in the bush
text b generalizations and stereotypes
text c american stereotypes of china
unit 11 culture shock
text a culture shock
text b how to survive culture shock
text c can you survive reverse culture shock?
unit 12 cultural differences in education
text a classroom expectations
text b 15 important cultural differences in the classroom
text c classroom culture
unit 13 cultural differences in etiquette and protocol
text a international gift-giving etiquette
text b business card etiquette
text c how tipping works
unit 14 cultural differences in business negotiation
text a cross-cultural negotiation
text b how to steer clear of pitfalls in cross-cultural
negotiation
text c the top ten ways culture affects negotiating style
unit 15 developing intercultural competence
text a a four-step approach to intercultural communication
training
text b developing intercultural communication
competence
text c cultural awareness
参考答案
主要参考文献
无
很好 送货速度很快 老师推荐的书
适合对西方文化感兴趣的童鞋们。内容详细丰富，值得一看！