第一图书网

跨文化交际

常俊跃,吕春媚,赵永青 主编 北京大学出版社
出版时间:

2011-9  

出版社:

北京大学出版社  

作者:

常俊跃,吕春媚,赵永青 主编  

页数:

208  

Tag标签:

无  

内容概要

  本书是在内容依托教学理念指导下,依托国家哲学社会科学项目“英浯专业基础阶段内容依托式教学改革研究”推出的系列英语内容依托教材之一。
  本书针对的学生群体是具有中学英语基础的大学生,既适用于英语专业一、二年级学生,也适用于具有中学英语基础的非英语专业学生和英语爱好者学习。本书具备以下主要特色:
   *遵循了全新的教学理念
  依托学生密切关注的跨文化交际的内容,结合跨文化交际知识组织学生进行语言交际活动。
   *涉及了系统的跨文化交际内容
  涵盖跨文化交际学的基本知识和文化认知、文化冲突等内容,讨论了不同语境下的跨文化交际。
   *引进了真实的教学材料
  真实、地道的语言材料,穿插了大量的插图、照片等真实的视觉材料,表现手段活泼,效果生动直观。
   *设计了新颖的教材板块
  多样的板块设计促使学生积极思考、提问、探索、发现、批判,培养自主获得知识,发现问题和解决问题的能力。
   *提供了多样的训练活动
  打破了传统教材单调的训练程式,帮助教师设置真实的语言运用情境,培养学生语言综合运用能力。
   *推荐了经典的学习材料
  在每个章节的最后部分向学生推荐经典的书目、影视作品、名诗欣赏以及英文歌曲等学习资料,使教材具有了弹性和开放性,方便不同院校不同水平学生的使用。

书籍目录

unit 1 an introduction to intercultural communication
 text a intercultural communication
 text b the importance of training intercultural communication
awareness
 text c the era of intercultural communication
 text d stereotypes: an intercultural no-no
 text e chinese and american understandings on
friendship
unit 2 understanding communication
 text a components of communication
 text b features of communication
 text c how long does it take to say i'm getting married
(i)
unit 3 verbal communication (i)
 text a cultural differences on lexical level
 text b translation and cultures
 text c how to improve verbal communication
unit 4 verbal communication (ii)
 text a compliments in chinese and american english (1)
 text b compliments in chinese and american english (2)
 text c how to address people.'?
 text d conversation and culture
unit 5 nonverbal communication (i)
 text a nonverbal communication
 text b making a gesture
 text c every body' s talking
 text d top 10 nonverbal communication tips
unit 6 nonverbal communication (ii)
 text a how big is your space bubble
 text b time sense: polychronicity and monochronicity
 text c eye contact
unit 7 cross-gender communication
 text a gender differences in communication
 text b six principles for effective cross-gender
communication
 text c gender issues
unit 8 understanding culture
 text a what is culture?
 text b features of culture
 text c how long does it take to say i' m getting married
(ii)
unit 9 cultural diversity
 text a the basic unit of society: the individual or the
collective?
 text b family structure
 text c friendship of american style
unit 10 cultural influence on perception
 text a shakespeare in the bush
 text b generalizations and stereotypes
 text c american stereotypes of china
unit 11 culture shock
 text a culture shock
 text b how to survive culture shock
 text c can you survive reverse culture shock?
unit 12 cultural differences in education
 text a classroom expectations
 text b 15 important cultural differences in the classroom
 text c classroom culture
unit 13 cultural differences in etiquette and protocol
 text a international gift-giving etiquette
 text b business card etiquette
 text c how tipping works
unit 14 cultural differences in business negotiation
 text a cross-cultural negotiation
 text b how to steer clear of pitfalls in cross-cultural
negotiation
 text c the top ten ways culture affects negotiating style
unit 15 developing intercultural competence
 text a a four-step approach to intercultural communication
training
 text b developing intercultural communication
competence
 text c cultural awareness
参考答案
主要参考文献


图书封面

图书标签Tags

广告

下载页面


跨文化交际 PDF格式下载



很好 送货速度很快 老师推荐的书


适合对西方文化感兴趣的童鞋们。内容详细丰富,值得一看!


相关图书