管理沟通指南--有效商务写作与交谈(第四版）

1998-08  

清华大学出版社  

Mary Munter  

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《管理沟通指南：有效商务写作与交谈》强调沟通策略，同时介绍有效的商务口头和笔头沟通技巧，在沟通策略、写作过程、商务文件的结构设计、风格及语气选择、编辑修改、专题演讲、组织会议及小组讨论、视觉工具的运用以及非语言性表述和倾听技巧等方面做了清晰、实用和简练的阐述。　　与其他同类书籍相比，本书非常简短易懂，不仅适合用做我国MBA以及其他专业本科生、研究生管理沟通课程的教材，同时还特别适合作为从事管理工作以及其他技术性工作人员的手册式参考书。

Contents
INTRODUCTION
1 COMMUNICATION STRATEGY
Communicator Strategy
Audience Strategy
Message Strategy
Channel Choice Strategy
Culture Strategy
Strategy Checklist
Guide to the Guide
2 WRITING:
THE PROCESS
Composing Efficiently
Dealing with Writing Problems
3 WRITING:
MACRO ISSUES
Document Design
Coherence and Emphasis
Effective Paragraphs
4 WRITING:
MICRO ISSUES
Editing for Brevity
Choosing a Style
Writing Checklists
5 SPEAKING:
VERBAL STRUCTURE
TelL/Sell Presentations
Questions and Answers
Consult/Join Meetings
Group Collaborations
Special Speaking Situations
6 SPEAKING:
VISUALAIDS
Designing the Presentation as a Whole
Designing Each Individual Chart
Choosing Visual Aid Equipment
Using Visual Aids Effectively
SPEAKING:
NONVERBAL SKILLS
Nonverbal "Sending": Delivery Skills
Nonverbal "Receiving": Listening Skills
Speaking Checklists
APPENDIX A
Formats for Memos, Reports, and Letters 1
APPENDIX B
Correct Words
APPENDIX C
Unbiased Language
APPENDIX D
Grammar and Usage
APPENDIX E
Punctuation
BIBLIOGRAPHY
INDEX

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