大学商务英语综合教程
2011-12
清华大学出版社
杨翠萍 等主编
256
《大学商务英语综合教程学生用书.4》为普通高等教育“十一五”国家级规划教材，选材涉及当今国际经济贸易和商务的重要领域，内容实用，场景典型，时代感强，语言地道。教程板块设计突出国际商务知识的传授与英语技能的训练，注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题，由“导入活动”、“阅读活动”、“案例讨论”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以利激发学生的学习热情和实践欲望。
《大学商务英语综合教程学生用书.4》适合大学商务英语专业的学生及准备参加bec(business english
certificates)等商务英语考试的人员使用。
unit one intellectual property
lead-in
reading: uncaptured fortunes in intellectual
property
case discussion
relevant extension
unit tow logistics
lead-in
reading: forward thinking on freight
forwarding
case discussion
relevant extension
unit three raising finance
lead-in
reading: a borrower be
case discussion
relevant extension
unit four risk management
lead-in
reading: a cultural fix for risk management
failure
case discussion
relevant extension
unit five banking
lead-in
reading: banking the buffalo way
case discussion
relevant extension
unit six insurance
lead-in
reading: the sharp end
case discussion
relevant extension
unit seven financial securities
lead-in
reading: riders on the storm
case discussion
relevant extension
unit eight currency
lead-in
reading: smarter ways to make currency
plays
case discussion
relevant extension
unit nine accounting
lead-in
reading! the power of storytelling
case discussion
relevant extension
unit ten taxation
lead-in
reading: coursing through the gray areas
case discussion
relevant extension
附录 1 glossary
附录 2 phrases & expressions
附录 3 writing file
