国际商务交际第二册
2004-1
中央广播电视大学出版
格菲
466
569000
无
《国际商务交际》是根据美国South-western college Publishing出版的Business communication-process & Product改编的，考虑到具有中等英语水平的读者学习的需要，对内容做了某些调整和删节，每个Chapter之后补充了Words & Notes。这套商务英语教材从不同的侧面系统介绍了商务活动中常用的交际手段和交际技巧。全套书分同1、2册，本书为第2册。 第2册内容包括：7、商务信函；8、备忘录和电子邮件；9、说服和促销售函；10、拒绝信函；11、企划报告和调研；12、求职信函及相关文书。
CHAPTER 7 ROUTINE LETTERS AND GOODWILL MESSAGES Case Study:Communication in Process:Ben Jerry's uses Routine Letters to Sweeten Relations With Customers Strategies for Routine Letters Direct Request Letters Checklist for Writing Direct Requests Direct Reply Letters Ethical Insights:Using Cautionin Writing Letters of Recommendation Recommendation Checklist for Writing Direct Replies Writing Winning Goodwill Messages Checklist for Writing Goodwill Messages Writing Intemational Letters Case Study:Process to Product:Applying Your Skills at Ben Jerry's Summary of Leaming Bbjectives Chapter Review Critical Thinking Activities WORDS nOTESCHAPTER 8 ROUTINE MEMOS AND EMAIL MESSAGES Case Study:Communication in Process:Getting Facts on Record at Shore Memorial Hospital Writing Routine Memos and E-Mail Messagrs Tech Talk:Not exactly a Paperless Office,But close Using Email Effectively Career Coach:E-Mail Netiquette-Courtesy in Cyberspace Kinds of Memos Case Study:Process in Progress:Shore Memorial Hospital Revisited Checklist for Wrting Routine Memos and E-mail Messages Case Study:Process to Product:Applying Your Sklls at Shore Memorial Hospital Summary of Leaming Obijectives Chapter Review Critiacal Thinking Activities Word NotesCHAPTER 9 PERSUASIVE AND SALES MESSAGES Case Study:Communication in Process:Amazon.com Learns How to Persuade its Web Customers Learns How TO persuade Its Web Customers Stategies for Making PERSUASIVE rEQUESTS Career Coach:Seven Rules Every Persuader Should Know Ethical Insights:What's Fair in Persuasion?Avoiding Common Logical Fallacies Writing Successful Persuasive Requests Case Srudy:Process in Progress:Amazon.com Revisited Checklist for Making Persuasive Requests Planning and Composing Sales Letters Dveveloping Persiuasive News Releases Case Study:Process to Product:Applying Yours Sklls Amaxzon.com Summary of Learning Objectives Chapter Review Critical Thinking Activities Words NotesCHAPTER 10 NEGATIVE MESSAGES……CHAPTER 11 REPORT PLANNING AND RESEARCHCHAPTER 12 EMPLOYMENT COMMUNICATIONWords Notes
Frntloading in the Opening. You should begin everyday messages in a straight-forward manner by frontloading the main idea. State immediately why you are writ-hag so that the reader can anticipate and comprehend what follows. Remember, everytime a reader begins a message, he or she is thinking, "Why was this sent to me？~"What am I to do？" Some writers make the mistake of organizing a message as if they were tellinga story. They start at the beginning and follow the same sequence ha which theythought through the problem. This means reviewing the background, discussing thereasons for action, and then requesting an action. Most business letters, though, arebetter written hackwards. Start with the action desired or the main idea. Dont getbogged down ha introductory material, history, justifications, or old-fashioned ~ousi-ness" language.
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老师推荐的好教材，实用!