国际商务管理
2006-2
中山大学出版社
胡松华
本书是国际商务管理，英文版，其中内容有：
Preface
Chapter 1 Challenge of International Business Management
Opening Case Galanz: A Workshop of the World
1.1 Singificance of International Business
1.2 The Role of International Business Environment
1.3 Decision-making Function of International managers
1.4 Summary
1.5 Scenario Analysis
Chapter 2 Modes of Internation Business
Opening Case A Global Challenge for Kodak
2.1 Basic Types of Entry Modes
2.2 A Comparison of Enty Modes
2.3 Selecting the Mode of Entry
2.4 Summary
2.5 Scenario Analysis
Chapter 3 International Investment: Theory and Practice
Opening Case mestle's Global Drive
3.1 The Scope of International Investment
3.2 The MNE: Evolution, Structure, and Characteristics
3.3 FDI Theories and Theories of the MNE
3.4 Porter's Diamond Model
