实用商贸英语
2010-5
中山大学出版社
James Lam^向蔓
189
本书从系统的商贸基本概念和惯用表达在商务环境中的应用入手，系统地介绍了商务实用基础知识，并为致力于提高英语交流水平的人士提供了职场上必备的英语书信写作技巧和口头报告常用表达及句型，旨在帮助商务英语学习者和工作者能够以更加高效的方法学习商务知识，增加自身商务交流实践能力，并同时提高英语水平。 全书由16个单元组成，各单元间互相联系，由浅入深、循序渐进地引导学习者了解职场基本概念和商贸运营操作过程。
前言Unit 1 Business and Company 1.1 Business Organizations 1.2 Setting up a Business: Knowing Your Overheads 1.3 Business Sales Force 1.4 Business Word Groups 1.5 Building Business Phrases [1] : Verb + Noun 1.6 Building Business Phrases [2] : Adjective + Noun 1.7 Building Business Phrases [3] : of Expressions 1.8 Building Business Phrases [4] : Two-word ExpressionsUnit 2 Operation in the Office 2. 1 Staff 2. 2 Becoming a Manager 2.3 Word Selection in Contexts 2.4 Increasing Efficiency 2.5 The Electronic Office 2.6 Time MetaphorsUnit 3 Finance 3.1 Who's Who in Finance 3.2 Which Is Which in Finance 3.3 Financial Documents 3.4 Common Acronyms and Abbreviations 3.5 Key Terms in Financial Planning 3.6 What's a Master Budget 3.7 Working Out the Break-even PointUnit 4 Accounting 4. 1 Accounting 4. 2 Taxation 4. 3 Word Partnerships--Tax 4. 4 Pay 4. 5 Popular Accounting Terms [1] 4. 6 Popular Accounting Terms [2]Unit 5 Banking 5.1 Key Terms in Banking 5.2 Banking Services [1] 5.3 Banking Services [2] 5.4 Cash Terms 5.5 Borrowing and Lending 5.6 Interest Rates 5.7 Liquid Metaphors [1] 5.8 Liquid Metaphors [2]Unit 6 Investments & Stocks 6. 1 What Are Stocks or Shares 6. 2 Key Terms in Stocks 6. 3 The Stock Market 6.4 Investments 6. 5 Market News 6. 6 Market Price IdiomsUnit 7 The Economic Environment 7. 1 Understanding News Reports [1] 7.2 Understanding News Reports [2] 7.3 Managing the Economy 7.4 Ecopomic Performance 7.5 Media Idiomatic Expressions -- Colorful Language 7.6 Basic Economic Terms 7.7 The Business Cycle 7.8 Phrasal Verbs -- RecessionUnit 8 Marketing 8.1 Marketing Principles 8.2 The Seven P's 8.3 Buying Behavior 8.4 Marketing Planning [1] 8.5 Marketing Planning [2] 8.6 A New Market 8.7 The Marketing Mix 8.8 Marketing Forecasting [1] 8.9 Marketing Forecasting [2] 8.10 Key Planning Terms 8.11 Choose the Marketing WordsUnit 9 Costing & Pricing 9. 1 Costing Word Partnerships 9.2 Costs 9.3 Identifying Costs 9.4 If the Price Is Right 9.5 Pricing Strategy [1] 9.6 Pricing Strategy [2] 9.7 Pricing-Strategy [3] 9.8 Pricing Policy 9.9 Price Fixing 9. 10 Aggressive PricingUnit 10 Advertising and Promotion 10. 1 Planning Advertising 10. 2 Advertising [1] 10. 3 Advertising [2] 10. 4 Advertisements 10. 5 Types of Promotion 10. 6 Strategies of Promotion 10. 7 Public RelationsUnit 11 International Trade 11.1 Import & Export 11.2 International Trade 11.3 Enquiry and Quotation 11.4 Customs 11.5 Payments in International Trade 11.6 Import & Export Abbreviations 11.7 Shipping 11.8 DistributionUnit 12 Business Letters 12. 1 Business Letter Writing Stages 12. 2 The Format of Business Letters 12.3 To Open and Close a Letter 12.4 Identifying Letter Sections 12.5 Composing Business Letters 12. 6 Business Letter SamplesUnit 13 Job Search Letters 13.1 Resume Writing 13.2 Examples of Resume 13.3 Cover Letter 13.4 Cover Letter Practice [1] 13.5 Cover Letter Practice [2] 13.6 Types of Job Search Letters 13.7 Job Advertisements 13.8 Action VerbsUnit 14 Job Interviews 14. 1 Interview Process 14. 2 Interview Preparation 14. 3 Questions Often Asked by Interviewers 14. 4 Questions Asked of Interviewer 14.5 Rejections Are Learning Opportunities 14.6 Responding to Job OffersUnit 15 Oral Presentations 15.1 Opening a Presentation 15.2 Developing a Presentation Topic 15.3 Completing a Presentation 15.4 Examples of Presentation 15, 5 Structuring a Presentation 15.6 Holding a Meeting 15.7 Presentation Voice Practice: Using Your VoiceUnit 16 Clarity in Business Expressions 16. 1 Confusing Words 16.2 Common Expressions [1] : with Take 16. 3 Common Expressions [2] : with In 16. 4 Common Expressions [3] : Make or Do? 16. 5 Word Formation [1] 16.6 Word Formation [2] : Opposites 16.7 Choose the Modifiers [1] : Adjectives 16. 8 Choose the Modifiers [2] : Adverbs 16.9 Idioms [1] : Color Idiom 16.10 Idioms [2] 16. 11 British English vs. American EnglishAnswer KeyHighlights in English and Chinese 各章重难点词汇(中英文)Further Reading
不错的外贸入门书，在很多书中选定。
给同事买的，是英语专业毕业，不懂商贸。我们两人感觉都很满意。
没英文基础的不适用。
贴合实际应用的参考书，拿来练习，很有收获
内容不错的。。
不是想要的，适合中学生！
纸张一般，毕竟只有这个价位，内容我看了一下，如标题所述，对于实际应用帮助不大， 可能是本人才疏学浅所致。给个中评
买拐了，懊恼