实用会展英语
2006-7
中国劳动（社会保障）出版社
柯树人
??本书为国家级职业教育规划教材。 ??本书根据会展行业的岗位要求和高职、高专会展专业的教学实际，由劳动社会保障部教材办公室组织编写，全书共12章，每章包括3部分：阅读精选、会展新知及本课相关题材。第一部分涉及精选文章、生字／词汇、例句翻译、情境对话；第二部分涉及柯博士专业视点、会展重要词汇、会展产业信息；第三部分涉及补充文选、语法说明、问题与练习。全书内容丰富，信息量适当，适合高职院校会展专业英语教学。 ??本书为高职、高专院校会展专业教材，也可作为成人高校、本科院校举办的二级职业院校和民办高校的会展专业或用于会展行业的各种短期培训等。对于从事会展旅游工作的有关人员也有很高的参考价值。 ??本书由柯树人主编；由黄彬、Daniel W.Lund主审。
LESSON 1?MEETINGS A Few Thoughts on Meetings Sample Letter of InvitationLESSON 2?EXHIBITIONS Tradeshows，Exhibitions and Expositions What is a Meeting Planner?LESSON 3?EVENTS Bringing an Event to Life! Scoring Big with Sports EventsLESSON 4?TRAVELS The New Waves of Incentive Travel AdvertisementLESSON 5?VENUE Location，Location，and Location Advertisement of a Convention CenterLESSON 6?FOOD AND BEVERAGE How was the Food Sample Invitation CardsLESSON 7?AUDIO-VISUAL Interpretation & Translation Sound and Light，Please!LESSON 8?COMMUNICATION Coordinating a Press Conference How to Select and Invite SpeakersLESSON 9?REGISTRATION Creating a Budget for a New Show The XIX ABC Conference Registration FormLESSON 10?CHECKLIST A Checklist for Your Meeting Writing a Thank-you LetterLESSON 11?MEETING YOUR FUTURE Writing a Perfect Cover Letter Sample ResumeLESSON 12?FUTURE OF CONVENTION INDUSTRY Having a Successful Meeting! Online Meeting at Your Fingertips
