现代商务英语阅读教程（上册）
2011-7
天津大学出版社
李永宁 等主编
193
《现代商务英语阅读教程》以(高职高专教育英语课程教学基本要求》、<全国国际商务英语考试大纲》等为依据编写，坚持“应用为主，够用为度”的编写原则，突出体现系统性、针对性和实用性。本套教材由上、下两册组成，本册为上册，以外贸操作流程的商务理论与实践为主，由12个单元组成，内容涵盖商务礼仪、商务会议、业务关系、询盘与报盘、订单与确认、支付方式、保险、包装、装运、商务合同、信用证、索赔与仲裁。主要针对高等职业教育商务英语专业学生毕业后所从事的实际商务外贸工作需要而编写。本书适用于高等职业教育以及成人高等教育的商务英语专业和国际商务专业学生使用，也可作为其他专业英语爱好者的自学参考资料。
Unit One Business Etiquette
Part One Theory
Text A Public Relations -- Business Etiquette
Text B Corporate Gift Giving
Part Two Practice
Part Three Supplement
Etiquette in Different Countries
Unit Two Business Meetings
Part One Theory
Text A Business Meetings That Matter- It's Possible!
Text B A Typical Business Meeting
Part Two Practice
Part Three Supplement
Ice Breakers
Unit Three Business Relationships
Part One Theory
Text A How to Establish Business Relationships Online
Text B Building a Successful Business Relationship in
Japan
Part Two Practice
Part Three Supplement
How to Build Relationships for Business Success
Unit Four Enquiries and Quotations
Part One Theory
Text A Theories on Enquiries and Quotations
Text B Case Study: Enquiry
Part Two Practice
Part Three Supplement
Group Quality Manager Cambridge Base
Unit Five Purchase Order and Confirmation
Part One Theory
Text A Purchase Order :
Text B Case Study:Covering Business Letter Regarding Purchase
Order
Part Two Practice
Part Three Supplement
Marketing Plan
Unit Six Terms of Payment
Part One Theory
Text A Terms of Payment
Text B Introduction to Letter of Credit
Part Two Practice
Part Three Supplement
THE ROYAL BANK OF CANADA
Unit Seven Insurance
Part One Theory
Text A Standard Cargo Insurance — Three Basic Policies
Text B Marine Cargo Insurance for Commercial Exports
Part Two Practice
Part Three Supplement
Why Do Traders Need Cargo Insurance?
Unit Eight Packaging
Part One Theory
Text A Packaging and Labeling
Text B Export Packaging and the Environment
Part Two Practice
Part Three Supplement
Australia Proposes Tough Cigarette Packaging Rules
Unit Nine Shipment
Part One Theory
Text A Importing Goods—Understanding Shipping Terminology
Text B Sugar Shipping Documentation
Part Two Practice
Part Three Supplement
Cargo Transportation
Unit Ten Business Contracts
Part One Theory
Text A Trade Contracts
Text B Eight Sources. of Power in a Sales Negotiation
Part Two Practice
Part Three Supplement
Sales Contracts
Unit Eleven Letter of Credit
Unit Twelve Claims and Arbitration
