商务英语阅读教程（第一册）
2010-6
北京理工大学出版社
金郁，杨国 主编
231
《商务英语阅读教程》是北京理工大学出版社高等学校精品课程规划教材，也是项目式教学课程开发研究成果之结晶。项目式教学是行动导向教学的实现形式，是基于工作过程的课程观，体现工学结合的特点，构建“工学结合”的教学模式以全面提高学生的职业能力素质。 本教材将学生应该掌握的技能由浅入深地融入到不同的项目中，每个项目先是情景导人，然后陈述项目的目标和内容，接下来细分两个任务，包括阅读技巧和实际案例，做到了主题清楚、任务明确。
Module One Inter-cultural Communication Task One Analyzing Sentence Structures Task Two Inter-cultural CommunicationModule Two Business Etiquette Task One Guess the New Words Through Context Task Two Business EtiquetteModule Three Company Culture Task One Analyzing Long Sentences Task Two Reading-centered ActivitiesModule Four Human Resources Management Task One Identifying the Main Idea in Sentences Task Two Human Resources ManagementModule Five Company Performance Task One Identifying the Main Idea in a Paragraph Task Two Company PerformanceModule Six Brand Power Task One Reading Between Lines Task Two Brand PowerModule Seven Marketing Task One Identifying Reference Task Two Marketing Module Eight Advertising Task One Predicting the Next Task Two AdvertisingModule Nine E-commerce Task One Skimming Task Two E-commerceModule Ten Successful Entrepreneurs Task One Scanning Task Two Successful EntrepreneursSuggested Keys
