国际商贸英语函电教程
2004-8
中南大学出版社
秦亚农
241
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高等职业教育的办学宗旨是培养基层和生产第一线技术应用型人才，强调基本素质和技能的培养，注重针对性和实用性，从而造就基本功扎实、操作能力强的复合型、实用型人才。随着全球经济一体化、我国加入WTO以及信息技术的迅速发展，国际商贸函电从内容到形式都发生了巨大变化，对人才培养也有了新的要求。本书根据高职院校函电教学大纲，在保留和吸收现有函电教材优点的基础上，大胆改革教学内容和教学方法，以符合教学大纲确定的培养目标以及国际贸易的发展趋势。 本书按进出口业务环节的先后分章编写，用较为通俗的英语系统介绍国际商贸函电的基本格式、写作特点、国际商贸过程的各个主要环节及每个环节所涉及的代表性信函；编入了常用合同及单证，通过实例使学生了解合同及各种常用单证的格式，以加强学生用英语处理进出口业务往来函电、签订合同和制作单证的实际操作能力。
Chapter 1 Business Letter Writing Introduction Part One Writing Principles and Language Features Part Two The Structure and LayoutChapter 2 Establishing and Promoting Business Relations Introduction Lesson 1 Seeking New Customers Lesson 2 Establishing Business Relations Lesson 3 Credit Enquiry from the BankChapter 3 Enquiries,Offers and Counter-offers Introduction Lesson 4 A First Enquiry Lesson 5 A Specific Enquiry Lesson 6 A Finn Offer Lesson 7 A Non-firm Offer Lesson 8 Asking for Proforma Invoice Lesson 9 (A) A Counter-offer (B) Declining a Counter-offer Lesson 10 Acceptance of a Counter-offerChapter 4 Acceptance and Orders Introduction Lesson 11 An Initial Order Lesson 12 (A)A Repeat Order (B) Declining a Repeat Order Lesson 13 Confirming an Order Lesson 14 (A) Sending a Sales Contract (B) A Reply Appendix: Speciment of a Sales ContractChapter 5 Payment Introduction Lesson 15 (A)Proposing to Pay by 30 Days L/C (B) A Reply Lesson 16 (A)Asking for Easier Payment Terms (B) A Reply Lesson 17 Urging Establishment of L/C Lesson 18 Amending L/C to Allow Partial Shipment and Transshipment Lesson 19 Asking for L/C Extension Lesson 20 Request for Earlier Payment Appendix: A Speciment of an L/CChapter 6 Packing and Shipment Introduction Lesson 21 Packing Requirements Lesson 22 Shipping' Instructions Lesson 23 Shipping Advice Lesson 24 Urging Shipment Appendix: Speciment of an Ocean B/L Chapter 7 Insurance Introduction Lesson 25 Type of Coverage Lesson 26 Covering Insurance for the Buyer Lesson 27 (A) Asking for Excesssive Insurance ……Chapter 8 Complaints and ClaimsChapter 9 New Trade Forms in UesChapter 10 E-mail and E-commerceAppendixVocabulary
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