商务英语阅读
2006-8
对外经济贸易大学出版社
刘国凡 编
316
517000
加入WTO后，我国与世界各国的经济交往与合作更加广泛，国际商务活动日益频繁，市场对外经贸人才的需求量成倍增长。面对这一形势，培养和造就一大批既懂英语又有较扎实国际经济贸易、金融和商务方面知识的综合人才是我们的当务之急。 《商务英语阅读》一书正是在此背景下孕育而生。本书宗旨是：用英语传授经济贸易的基础理论和基础知识，对学生进行全面的、严格的经贸基础理论教育，经贸专业英语语言技能的培训，使学生既掌握经济贸易知识，又能用英语进行经贸工作，阅读有关信息和最新发展的报道。 本书适合文秘、企业管理、财经、外贸、商务英语等专业的学生及涉外工作人员学习使用。
Chapter One Economics Introduction Lesson One The Concepot of Economics Lesson Two Microeconomice and Macroeconomics Lesson Three The Income-Expenditure Model Lesson Four How a Market Solves the Three Economic Problems Lesson Five The Governor of the MarketChapter Two International Trade Introduction Lesson One Reasons for International Trade Lesson Two Benefits from International Trade Lesson Three Trade-Related Theory Lesson Four Problems in International Trade Lesson Five Forms of International TradeChapter Three Marketing and Advertising Introducition Lesson One Definition of Marketing Lesson Two Advertising Lesson Three Markerting Mix Lesson Four Objectives and Tasks of AdvertisingChapter Four Management Introduction Lesson One Management Functions Lesson Two The Art of Management-The Eight of Management Lesson Three The Effective Management Techniques Lesson Four How to Be a Successful Manager Lesson Five A Successful Law Firm-Jiangsu SundyChapter Five Field of AccountingChapter Six International FinanceChapter Seven Shipping and TransportationChapter Eight Business ContractChapter Nine Business LawChapter Ten Intellectual PropertyChapter Eleven Joint Venture & International InvestmentChapter Twelve Business Negotiation and CommunicationChpater Thirteen International CompetitionReferences
竟然sofa
书到了，还没开始看。。。。
是一本阅读理解的书，我朋友看了后觉得不怎么样