商务英语综合教程
2007-4
对外经济贸易大学出版
杜凤秋'
237
191000
本书共分四个部分。第一部分介绍了企业类型和竞争类型。第二部分的重点是西方经济学的主要理论。第三部分是同国际商务密切相关的市场营销的理论和实践案例。第四部分包括贸易理论、贸易类型和贸易实践等国际贸易方面的知识。 本教程立足于对现实的研究，尽可能多地搜集实例加以分析，以强化理论，并有助于进行课堂讨论，加强学生更深入的理解和消化。 本教材适用于本科英语专业国际贸易方向或国际贸易专业等。
Part I Various Types of Business Organizations Chapter 1 The Sole Trader Chapter 2 Partnership Chapter 3 A Limited Company Chapter 4 A Public Company Chapter 5 Company Organization Chapter 6 Types of CompetitionPart Ⅱ International Economics Chapter 7 Economics Chapter 8 The Market Economy Chapter 9 The Balance Sheet Chapter 10 Income Statement Chapter 11 Analyzing Financial Ratios Chapter 12 The Foreign Exchange Rate Chapter 13 Foreign Exchange Risk Chapter 14 Functions of the Foreign Exchange MarketPart Ⅲ Marketing Chapter 15 Market Research Chapter 16 What is Marketing Chapter 17 The Marketing Mix Chapter 18 Promotional Mix Chapter 19 Retailing Chapter 20 WholesalingPart Ⅳ International Trade Chapter 21 International Trade Chapter 22 The Advantages of International Trade Chapter 23 Changes in the Patterns of International Trade Chapter 24 Forms of International Business Chapter 25 Types and Management Systems of Joint Venture Chapter 26 Some Methods for Selling Know—how Chapter 27 International Commercial Payments Chapter 28 Export Documentation Chapter 29 Some Understanding of Countertrade Chapter 30 Nontariff Barriers to Trade
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