全脑商业参考WHOLE BRAIN BUSINESS BOOK

1996-2  

McGraw-Hill  

Herrmann, Ned  

334  

The Whole Brain Business Book is the long-awaited culmination of Ned Herrmann's highly respected and extensive research and testing. In it, he presents his four-quadrant model of the brain and the corresponding thinking styles: logician, organizer, communicator, and visionary. Most people and organizations, he demonstrates, are stuck in a ``brain rut'' because their work is dominated by just one mode. Through highly practical explorations and exercises, he shows individuals and organizations how to harness the power of the whole brain. Readers will use The Whole Brain Business Book to expand their own thinking styles--to create and manage Whole Brain Teams--and to introduce new levels of flexibility and innovation into the corporate culture. It will show them how organizations like DuPont and GE use their ``whole brain'' orientation to thrive and profit in times of chaos--and it will help them to do the same. 作者简介： McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.

PART Ⅰ Introduction to the Whole Brain Concept Introduction 1. The Organizing Principle: A Four-Quadrant Model of the Brain 2. The Link Between Brain Dominance and Thinking Preferences 3. Measuring Thinking Styles the Whole Brain Way 4. How Your Brain Gets Along with Other Peopleg Brains 5. Identifying Brain Dominance Characteristics with the Whole Brain ModelPART Ⅱ The Whole Brain Organization 6. Whole Brain Technology as a Solution to Today's Business Problems 7. Whole Brain Marketing, Sales, and Advertising 8. Whole Brain Products for a Whole Brain World 9. Approaches and Styles of Management 10. Communication 11. Teams: Maximizing Results Through Mental Diversity 12. Productivity and Job Design 13. Supervision, Delegation, and Followership 14. Whole Brain Training and DevelopmentPART Ⅲ Whole Brain Leadership 15. The CEO's Key Leadership Issues 16. Managing Financial Crisis 17. Ways to Make Reengineering Work 18. CEOs Around the World 19. Strategic Thinking Must Precede Strategic Planning 20. Organizational ChangePART Ⅳ Whole Brain Creativity and Innovation 21. Applying Creativity and Innovation in Organizations 22. The Brain Is the Source of Creativity 23. Managing Creativity Through Multiple Processes 24. Going CreativePART Ⅴ Whole Brain Personal Development 25. Creativity for the Businessperson 26. "Outside the Box" Thinking 27. Reclaiming Your Lost Creativity 28. Creative...Who ME? Tools and Techniques for Personal Creativity 29. How Decisions and Values Are Influenced by Your Thinking Styles 30. Entrepreneurship 31. M.B.A.s versus the Creatives 32. Breaking Down the Barriers to Whole Brain GrowthAfterwordAppendicesReading ListIndex

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