Consumer Behaviour消费者行为

2006-4  

John Wiley & Sons Inc  

Evans, Martin/ Jamal, Ahmad/ Foxall, Gordon R./ Foxall, G. R.  

404  

Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.

About the AuthorsPrefacePART 1: INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR Chapter 1: Consumer Motives and Values Introduction Motivation Maslow s Hierarchy of Needs Freudan Theory of Motivation Memetics Cognitive Dissonance as Motivator Motivation and Shopping Values Motivation Research Means-End Chain Analysis and Laddering Summary Questions Further Reading Chapter 2: Consumer Response to Marketing 1 Introduction Exposure Attention Perception and Interpreation Symbolism in Perceptual Interpreation Summary Questions Futher Reading Chapter 3: Consumer Response to Marketing 2 Introduction Learning Attitudes Summary Questions Futhrer Reading Chapter 4: Consumer Response to Marketing 3 Chapter 5: Consumer Demographics Chapter 6: Consumer Psychographics Article: Piacentini, Mand Mailer, G(2004) Symbolic Consumption in Teenagers Clothing Choice, Journal of Consumer Behaviour 3(3), 231-264PART 2: SOCIAL AND GRUOP ASPECTS OF CONSUMER BEHAVIOUR Chapter 7: Social Group, Tribal and Household Buying Influences Chapter 8: Culture, Sub Culture Article: Belch & Willis (2002) Family Decision Making at the turn of the century: has the changing structure of households impacted the family decision-making process? Journal of Consumer Behaviour 2(2), 111-124PART 3: INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR Chapter 9: New Product Buying Chapter 10: Repeat, Loyal and Relational Behaviour Chapter 11: Databased Consumer Behaviour Chapter 12L Consumer Misbehaviour Article: Fitchett, JAand Smith, A(2002), Consumer Behaviour in an Unregulated Market: The Satisfactions and Dissatisfactions of Illicit Drug Consumption, Journal of Consumer Behaviour 1(4), 355-368Article: Woodside, A.G(2004), Advancing Means-End Chains by Incorporating Heider’s Balance Theory and Fournier’s Consumer Brand Relationship Typology, Psychology and Marketing 21(4), 279-294GlossaryReferencesIndexPublisher's Acknowledgements

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