零售购买管理(英文原版进口)
2005-07-14
John Wiley*
CASH
276
Retail buying covers broad areas such as organization of retail establishments, distribution, roles of buying groups, planning and control, choosing vendors, negotiation, pricing, and selling of goods and services to the consumer. This text offers detailed and up-to-date coverage of retail buying, promoting smart decision making in today's complex global marketplace.
Preface xiCHAPTER 1 An Overview of Retail Buying ESTIMATING CONSUMER NEEDS THE SUPPORT STAFF ORGANIZING THE BUYING PROCESS EVALUATING AND MOTIVATING THE BUYER ORGANIZATIONAL MODELS OF STORES CENTRALIZED BUYING AND MERCHANDISING THE DISTRIBUTION POINT EDUCATION AND TRAINING CHAPTER SUMMARY DISCUSSION QUESTIONS ENDNOTESCHAPTER 2 The Roles of Buying Groups SPECIAL SERVICES OF BUYING OFFICES THE INDEPENDENT BUYING OFFICE CORPORATE BUYING OFFICES ASSOCIATED BUYING OFFICES A FINAL WORD ABOUT BUYING GROUPS A CLOSER LOOK AT THE BUYING-SELLING CYCLE CHAPTER SUMMARY DISCUSSION QUESTIONSCHAPTER 3 Understanding the Consumer ANTICIPATING DEMAND CONSUMER MOTIVATION TREND EXTENSION DOING CONSUMER RESEARCH TYPES AND SOURCES OF INFORMATION CHAPTER SUMMARY DISCUSSION QUESTIONS ENDNOTESCHAPTER 4 Merchandise Assortments DIFFERENTIATION THROUGH BRANDING ASSORTMENT PLANNING BREADTH AND DEPTH OF ASSORTMENTS PLANNING SALES BY SELECTION FACTORS OTHER CONCEPTS OF ASSORTMENT SETFING ASSORTMENT POLICY ……CHAPTER 5 Planning and ControlCHAPTER 6 Technology and Internet Commerce in RetailingCHAPTER 7 Choosing VendorsCHAPTER 8 Intrenational VendorsCHAPTER 9 Translating Plans into PurchasesCHAPTER 10 Negotiating the BuyCHAPTER 11 The Buyre's Order and Vendor RelationsCHAPTER 12 Pricing and SellingGlossaryIndex
