小企业在线解决方案
2006-10
John Wiley & Sons Inc
Segel, Rick/ Callan-bogia, Barbara
277
With big-box stores dominating today’s business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win—and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company’s bottom line.
1 IntroductionStep I: Uncovering the Possibilities 2 Online Business Solutions Where Are We At? Understanding the Past, Present, and Future of Online Business 3 Why Do People Buy Online? What Motivates Them? 4 The Big Picture The Levels of Online CommerceStep II: Building Practical, Powerful, Professional Web Sites that WORK 5 Understanding Web Sites The Front Door to Your Online Business 6 Our Rules for Killer Sites 7 Building Your Web Site It’s Easier than You Think 8 The Winners and Losers Web Site Critiques of the Good, the Bad, and the UglyStep III: Positioning You as the Source: Creating Expert Status 9 E-mail Marketing or Is It Pinpoint Marketing? 10 The Blog The Tool that Can Change Your Business 11 Podcasting The Sweet Sounds of SuccessStep IV: Creating the Buzz with Clicks and Clends 12 Web Positioning How Do They Find You? 13 Pay Per Click: A.K.APay for Performance A New Way to Advertise 14 Advertising Traditional and Nontraditional 15 Viral Marketing Step V: Sell, Sell, Sell 16 Going, Going, Gone—eBay and Online Auctions Are They Right for You? 17 Sell for Me Affiliate Programs Get You on the Map 18 Bringing It All TogetherIndex
