B-to-B电子商务
2002-10
中国人民大学出版社
D.纳拉扬达斯
180
412000
To guide readers to Web-based sources of information that can supply good supplemental information.Using the best Web resources you can find out "what happened next"in the companies that our case studies examine-and,if you dig in the right places,why it happened.We get you started by steering you to sites where you can learn more.As the From the Field series develops we will enrich and refine our Web guidance,partly based on suggestions we receive from readers such as you.
Arrow Electronics
Summary
Case
Questions and Ideas to Consider
Rosenbluth International and Biztravel.com
Summary
Case
Questions and Ideas to Consider
MardetSoft
Summary
Case
Questions and Ideas to COnsider
DigitalThink:Building a Sales Force
Summary
Case
Questions and Ideas to COnsider
E-Hubs:The New B2B Mardetplaces
Summary
Article
Questions and Ideas to Consider
FreeMardets OnLine
Summary
Case
Questions and Ideas to COnsider
VerticalNet
Summary
Case
Questions and Ideas to COnsider
