当代商务英语综合教程1
2007-7
华东师大
陈明娟 编
223
324000
《当代商务英语综合教程》第一至四册为基础阶段精读教材，供高职高专商务英语专业或应用英语专业学生使用，也可供程序相当的自学者使用。 本教材是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编，高职高专商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写，由外籍商务英语专家审定把关。 本教材特点：起点、难度适当，符合高职学生的实际特点；注重语言基本功，强化听说读写译技能训练；富有时代特色，商务与语言有机的衔接；重在培养职业能力，适应商务职场的需要；配有光盘、多媒体课件及网站，方便课余巩固。
AcknowledgementAbbreviationsPronunciation TableBookmapUnit 1 Text A How to Get Straight A's Language in Use Text B Dell's StoryUnit 2 Text A A Brand-new Pair of Shoes Language in Use Text B Wrigley'sUnit 3 Text A The Making of a Success Story Language in Use Text B AuctionUnit 4 Text A The Top Five Inventions That Shrunk the World Language in Use Text B Thank God It's Friday!Unit 5 Text A Beauty and Love Language in Use Text B A Starbucks StoryUnit 6 Text A If Only Language in Use Text B The Baker Who Beat McDonald'sUnit 7 Text A A Good Heart to Lean on Language in Use Text B SamsungUnit 8 Text A Pets -- A Part of American Family Language in Use Text B Walt Disney: A Short Biography Unit 9 Text A Doing Well by Doing Good Language m Use Text B Human Resources ManagementUnit 10 Text A If I Were a Boy Again Language in Use Text B Black TuesdayUnit 11 Text A A Lesson Learned at Midnight Language in Use Text B Different Types of StocksUnit 12 Text A Ask, Ask, Ask Language in Use Text B The Wal-Mart StoryUnit 13 Text A The Littlest Fire-fighter Language in Use Text B FORD Motor Company HistoryUnit 14 Text A The Daffodil Principle Language in Use Text B Sales PromotionUnit 15 Text A My Forever Valentine Language in Use Text B The History of Coca ColaUnit 16 Text A The Midnight Visitor Language in Use Text B Hans Wilsdorf and His Amazing WatchGrammar ReferencesStyle GuidesGlossaryPresupposed Vocabulary List
