MBA商务英语

2007-8  

华南理工大学出版社  

赵伟礼  

264  

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本书编写融听、说、读、写、译等多项语言技能于一体，并且充分利用了现代教育技术，配有纯正英语CD盘。书中体系包括网络热身、导入活动、专业阅读教材、自测评估、复习练习、案例讨论、能力测试等。内容体现了MBA、工商管理专业的特色，涵盖了管理学、组织行为学、市场营销、人力资源管理、战略管理、企业文化、商务沟通、经济全球化、电子商务等相关领域知识。 本书读者对象为MBA、EMBA、MPA学员，及企业管理专业人员、从事商务或管理人员等。

Unit 1 Management Part One Warm-up Part Two Reading 1 Managing Oneself Reading 2 A Brief History of Management Quiz Effective Management Part Three Exercises Part Four Case Study 1 Bill Gates and Microsoft Case Study 2 The Expansion of Blue Streak Part Five Skills-buildingUnit 2 Organizational Behavior Part One Warm-up Part Two Reading 1 Introduction to Organizational Behavior Reading 2 Contemporary Theories of Motivation Self-assessment Part ThFee Exercises Part Four Case Study 1 Nestl6’S CEO on Managing Change Case Study 2 Carol Bernick，President of Alberto-Culver，North Amenca Part Five Self-assessmentUnit 3 Marketing Management Part One Warm-up Part Two Reading 1 A Framework for Marketing Management Reading 2 Strategic Planning and Marketing Management Quiz Part Three Exercises Part Four Case Study 1 Develop a Marketing Plan Case Study 2 Marketing Spotlight-GE Part Five Practical QuizUnit 4 Human Resources Management Part One Warm-up Part Two Reading 1 Tomorrow’S HR Today Reading 2 Career Development Quiz Part Three Exercises Part Four Case Study 1 Virtual Teamwork at IBM Case Study 2 Managers and HR Professionals at Sands Corporation： Friends or Foes? Part Five Skills-assessmentUnit 5 Strategic Management Part One Warm-up Part Two Reading 1 What is Strategy and Why is it Important Reading 2 Strategy Formulation：Situation Analysis And Business Strategy Quiz Part Three Exercises Part Four Case Study 1 Basic Concepts of Strategic Management Case Study 2 Microsoft and Red Hat Linux：Contracting Business Models Part Five Skills-buildingUnit 6 Corporate Culture Part One Warm-up Part Two Reading 1 Building a Corporate Culture That Promotes Good Strategy Execution Quiz for Culture Reading 2 The International Business Context-Cultural Views Toward Management and Managers Part Three Exercises Part Four Case Study 1 Southwest Airlines’Team Culture Case Study 2 Daimler-Chrysler's Diverse Cultures Part Five Developing CompetenciesUnit 7 Business Communication Part One Warm-up Part Two Reading、1 Understanding Business Communication Listening Skills：Self-assessment Reading 2 Oral Presentation Self-assessment Part Three Exercises Part Four Case Study 1 Facing a Communication Dilemma at Hallmark Case Study 2 The Key to Giving Speeches Part Five QuizUnit 8 Economic Globalization Part One Warm-up Part Two Reading 1 Globality Reading 2 Globalization：The Debate Quiz Part Three Exercises Part Four Case Study 1 Wal-Mart and International EDI Case Study 2 Cuhural Effects of Economic Globalization Part Five QuizUnit 9 Managerial Economics Part One Warm-up Part Two Reading 1 Managefi Economics Reading 2 Demand Forecasting Quiz Part Three Exercises Part Four Case Study 1 Maximize Profit of Maximize Market Share? Case Study 2 Constained Maximization in the Toy Business and Why Ffisbees are Called Ffisbees． Part Five QuizUnit 10 Ecommerce Part One Warm-up Part Two Reading 1 Ecommerce Overview of Electronic Commerce Reading 2 E-Grocers Check out Mini-quiz The Basics of Ecommerce Part Three Exercises Part Four Case Study 1 Value Chain Management Using Ecommerce Case Study 2 Starwave Part Five Terminology QuizKeys to Exercises

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MBA商务英语 PDF格式下载

看了一点内容，都跟管理有关，又有经典的管理著作阅读，不错，对积累英语阅读知识很有用！

我学的就是工商管理，这本书很有用，包装也很好看

很喜欢里面的管理观点相对于中文的管理教材觉得有很大的开放性，很实用

挺好的，这个是学校老师讲课的书。正版哦，带光盘

比较简单！！！！

150减30买的

书不错，光盘也不错！

送货速度有点慢，质量也一般，没有想象中的好。不过总归是学习用书，只要内容没有错误还是好的。