商务英语阅读
2010-9
武汉理工大学出版社
张真 等主编
246
本书分为四大部分，每部分包括三个单元。第一部分为文秘实务，在诠释秘书多重角色的同时，较为详细地描述了文秘的具体工作，如会议的策划和组织、人际沟通等。第二部分为国际贸易，介绍了国际贸易的基本概念、贸易术语以及国际贸易的支付方式。第三部分为市场营销，阐述了营销的概念、营销组合、营销策略和营销计划。第四部分为管理，其内容涉及管理者的职能、人力资源管理和生产质量管理等主题。 本书可作为高等院校经贸类专业、商务英语专业师生的教材，也可以作为其他有志于从事国际商务的各行人士的参考读本。
Part ⅠSecretarial Practice Unit One At the Office Section A Text Understanding Section B Speed Reading Section C Case Study Section D Supplementary Reading Unit Two At a Meeting Section A Text Understanding Section B Speed Reading Section C Case Study. Section D Supplementary Reading Unit Three Between Us Section A Text Understanding Section B Speed Reading Section C Case Study Section D Supplementary ReadingPart ⅡInternational Trade Unit Four International Trade Foundations Section A Text Understanding Section B Speed Reading Section C Case Study Section D Supplementary Reading Unit Five Export / Import Transaction Section A Text Understanding Section B Speed Reading Section C Case Study Section D Supplementary Reading Unit Six International Payment Section A Text Understanding Section B Speed Reading Section C Case Study Section D Supplementary ReadingPart Ⅲ Marketing Unit Seven What Is All about Marketing? Section A Text Understanding Section B Speed Reading Section C Case Study Section D Supplementary Reading Unit Eight Developing Marketing Mixes Section A Text Understanding Section B Speed Reading Section C Case Study Section D Supplementary Reading Unit Nine Marketing Strategy and Plan Section A Text Understanding Section B Speed Reading Section C Case Study Section D Supplementary Reading Part Ⅳ Management Unit Ten Introduction to Management Section A Text Understanding Section B Speed Reading Section C Case Study Section D Supplementary Reading Unit Eleven Human Resource Management Section A Text Understanding Section B Speed Reading Section C Case Study Section D Supplementary Reading Unit Twelve Production and Quality Management Section A Text Understanding Section B Speed Reading Section C Case Study Section D Supplementary Reading参考文献
