信息技术及媒体经济ECONOMICS OF INFORMATION TECHNOLOGY AND THE MEDIA

2000-12  

东南大学出版社  

Low, Linda  

335  

Interest in information technology and the media is growing apace. This book has been specially written to provide an economics framework for analysing the nature and scope, as well as issues, pertaining to the new information and communication technology and revolution. It also presents some trends and perspectives from the Asia-Pacific region. While the economic principles of efficiency and competition are the same everywhere, many socio-political issues with respect to information technology and the media are unique to some specific cultural contexts. The book will be useful to students, researchers and policymakers in mass communication, information technology and the media.

ForewordPrefacePart I The Economics of Information　Chapter I Overview of Information Technology and the Media Introduction A Revolution in Information and Communications Technology 　An overview of new technologies 　The sequence of the information technology revolution 　Convergence 　Industry value chain 　Definitions and concepts 　Knowledge economy 　Information economy 　Information society The Nature and Scope of Information Technology and the Media The Measurement of Information and Services 　Conceptualising the information sector 　Input-output tables　Chapter 2 Basic Economic Principles and Concepts Introduction The Laws of Demand and Supply Elasticity Measures Indifference Curves Budget Lines Price Effects Cost, Revenue and Profit Scale and Economies Eccnomies of Scope Productivity Public Goods and Externalities　Chapter 3 Market Structure and Competition Introduction Market Structure 　Consumer surplus and deadweight loss Perfect Competition Monopolistic Competition Oligopoly Monopoly 　Regulating a monopoly 　Price discrimination 　Natural monopolies in telecommunications Public Policy and Competition Who's Who in Competition 　Information technology 　Hardware 　Software 　ServicesPart II Players and Markets in Information Technology and the Media　Chapter 4 Information Technology and Media Markets Introduction Terminology and Etymology of the Mass Media 　The role of the mass media The Telecommunications Industry 　Origins The Computer Industry 　Origins 　Computer hardware 　The economics of computer software The Broadcast Industry　……Part III Public Policy and the Global EconomyPart IV Information Technology in the Asia-PacificGlossary of Terms in Information Technology and the Media BibliographyIndex

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