建筑商业战略与实例研究 Professional Practice 101

2006-3  

John Wiley & Sons Inc  

Pressman, Andy  

393  

Shed fresh light on the many issues involved in the operation of an architectural practice -- from how a firm is structured to how it manages projects and secures new business -- with the latest edition of Professional Practice 101. Case studies, new to the this edition, augment each chapter as does a wealth of material 　　including coverage of: 　　Project management 　　Time management 　　Group dynamics and teamwork 　　Project delivery 　　Communication and leadership skills 　　Design and information technology 　　Marketing 　　Legal and licensing issues 　　Financial management 　　Risk management and professional liability insurance 　　Client and contractor relations

Foreword to the Second Edition by Thomas Fisher Preface Acknowledgements Chapter 1 Practice, Practice, Practice 　What It Means to Be a Professional or the Courage to Be a Misfit 　　Professionalism and the Public Interest 　Professional Through and Through 　Linking Design and Practice 　For Whom Should You Design? 　Are You an Artist or an Architect? 　Sidebar: Voodoo and Hearsay 　Almost All About IDP, ARE, AIA, NCARB, NAAB, and ACSA 　Sidebar: Timing of the Architect Registration Examination 　Designing Your Career 　Case Study: Designing Your Career Chapter 2 Do the Right Thing 　Architects and Ethics 　Sidebar: Postscript on Ethical Behavior 　Case Study: The Fifty-Nine-Story Crisis Chapter 3 The Firm: Commoditiy and Delight 　Design Firm Typologies 　Firm Start-Ups 　Two Start-Up Profiles: Young, Digital, and Good 　Profiles in Courage: Three Firms 　Case Study: ABC/Prieto Haskell 　Case Study Analysis: A Firm in Search of a New Identity 　Case Study: Rose/Knox Townhouses or Architects Build Cheap House for Themselves Chapter 4 Project Management 　Managing the Process versus Producing the Product 　Making Group Projects in Studio Work for You 　Client Relations: Of Timing and Schmoozing 　Designing Your Time 　Sidebar: Experimental Drawing-Drawing to Steal 　The Ultimate Manager: The Role of Wisdom in Louis Kahn's Office 　Case Study: Anne Cahill (A) and (B) 　Author's Case Study Analysis: Portrait of a Project Manager 　Case Study: Drawing as a Means to Practice Chapter 5 Making a (Financial) Statement 　Financial Management Primer 　idebar: Managing the Labor Force 　The Real Meaning of Green Design: Fees and Schedules 　Conventional versus Progressive Real Estate Development 　Case Study: Downtown Albuquerque Theater Block Chapter 6 To Market, to Market 　Top 10 Rules of Marketing 　Marketing for Success 　Sidebar: Selling Architectural Services 　Top 10 Presentation Skills 　Top 10 Principles for Design on the Web 　Case Study: Richards Roth Caruso, Inc Chapter 7 Laws and Order Chapter 8 Risky Business Chapter 9 New Modes of Service and Project Delivery Chapter 10 Nontraditional Practice Chapter 11 Social Responsibilities Index

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