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电子商务英语

兰征 编 机械工业出版社
出版时间:

2011-8  

出版社:

机械工业出版社  

作者:

兰征 编  

页数:

104  

内容概要

  本书在继承了第1版优点的基础上,在内容上进行了更新、补充,在结构上又增加了“听说”和“角色扮演”模块,强调了教学方法的使用,突出了对英语综合能力的训练。“阅读”和“进一步学习”模块,由教师根据学生的实际情况作灵活的处理,可采用分层教学,使每位学生都能从中受益,从而在原有的基础上有所提高,《电子商务英语(第2版)》内容丰富,图文并茂,易于理解。课文语言浅显,具有较强的时代气息,内容具有较强的可读性。全书设8个单元,共14课,内容涉及互联网基础、电子商务基础、网络营销、电子支付与网络安全、电子商务物流等方面,每课主要包括:热身练习、阅读、语言学习、听说、角色扮演、进一步学习、翻译7个模块。在每个单元结束时,都设有单元任务供读者练习。为了方便学习,书后还附有阅读材料的参考译文和练习答案。《电子商务英语(第2版)》既可作为中等职业学校电子商务专业、国际商务、市场营销专业及相关专业的教材,还可作为培训用书和自学爱好者的参考书。

书籍目录

Unit One Brief Introduction to Internet
 Lesson 1
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
 Lesson 2
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Two Brief Introduction to Electronic Commerce
 Lesson 3
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
 Lesson 4
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Three Categories of the E-commerce
 Lesson 5
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
 Lesson 6
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Four E-marketing
 Lesson 7
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
 Lesson 8
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Five E-payment System
 Lesson 9
  Warrn-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
 Lesson 10
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Six Security and E-commercE
 Lesson 11
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
 Lesson 12
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Seven Prospect for E-commerce
 Lesson 13
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Eight Logistics
 Lesson 14
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Vocabulary
Appendix I For Further Study参考译文
Appendix II 课后练习答案
参考文献

章节摘录

版权页:插图:


编辑推荐

《电子商务英语(第2版)》:贯彻“做中学、学中做”思想,适合职业教育层次。结合“双证书”制度,赠送电子课件、习题答案、案例素材等教学资源。

图书封面

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下载页面


电子商务英语 PDF格式下载



适合电子商务专业学习英语,直接学习电子商务的英语方面的专业知识


适合电子商务专业,有很多专业上的英语术语来对照着学习


用于电子商务专业的学习,作为教材使用


之前学校定了机械工业出版社的另外一本同类型的书做教材,那个课上得让我头疼啊。幸亏在同行推荐下买了这本给学生做教材,可算解救我了。


用于电子商务专业学习,很好的教材


本书挺不厚,看起来舒服,不过好免费音频我老下载不了,不和为什么


我只想说,非常失望,这号我也不要了,以后不会在这里买书了


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