国际商务
2012-7
南开大学出版社
杨春妮 编著
343
328000
杨春妮编著的《国际商务(英文中国视角)》吸取了国外同类原版教材的优点，系统地介绍了影响全球商务活动的地理、文化、政治、法律、国际金融市场等外部宏观因素，并且清晰地分析了这些因素对国际商务活动的影响。同时，本书还详细地介绍了国际商务调研、国际市场进入模式、国际战略规划等企业微观国际商务活动的重要内容。为了弥补同类教材的不足，在编著本书时，作者特别注意在当今的时代背景下，以中国的视角分析全球商务环境的变化以及随之而来的中国在全球国际商务中地位的变化。如，在本书最后一章特别介绍了进入21世纪以来全球化的最新趋势——服务业的离岸外移以及中国所面对的机遇与挑战。相信看过本书后，会对您从事国际商务活动有所启发。
Chapter 1 Fundamentals on InternationalBusiness
What is International Business?
Who are the Major Playe in International Business?
What are the Major Forms of International Business?
What Influence International Business?
Summary
Questio for Discussion
Case Study
Chapter 2 History and Reality in International Business
History of International Business
Reaso for the Growth in International Business
Recent Development in International Business
Summary
Questio for Discussion
Activities
Chapter 3 Geographical Facto in International Business
Chapter 4 Social-Cultural Influences on International Business
Chapter 5 Political and Legal Forces in International Business
Chapter 6 International Economic Activities of Natio
Chapter 7 International Monetary Arrangements
Chapter 8 International Financial Market
Chapter 9 International Trade Theories
Chapter 10 International Investment Theories
Chapter 11 International Business Research
Chapter 12 International Business Entry
Chapter 13 Tranational Corporatio
Chapter 14 International Strategic Planning
Chapter 15 International Services
References
版权页： 插图： A famous Chinese writer once wrote: "There was no roads in theworld, roads are formed because many people pass through." The sentenceperfectly describes the impact of movement on the geographical outlook.In the geographical perspectives of international business movement isattached much wider meaning. Movement here refers to various forms oftransportation of people, goods and the communication of information andideas. Movement of people accompanies the history of mankind. UnitedStates, the most powerful nation in the world today, was established byimmigrants mostly from European countries. Movement of people createscivilization, and civilization in turn reinforces the movement of people.New York, London, Milan, Tokyo, Beijing, Shanghai, all of theinternational metropolitans are prosperous because of the movement ofpeople. Today, still many more people plunge into the big cities to look forbusiness opportunities. Movement of people creates consumptions anddemands, thus brings about further movement of goods as well ascommunications of information and ideas. Movement can change the economic standing' of a place. New York,the foremost business center in North America, is ideally situated for watertransportation and a Critical node in, newly evolved transportationnetworks. Singapore grew under similar circumstances. However, there arealso some traditionally busy metropolitans that lost their transportationadvantage because of wrong administrative decisions or the advancementin technology. St. Louis, the once premier city in the US heartland, gaveup its business leader position to Chicago for its officials wanted to keepthe city's supremacy in water transportation and refused to developrailroad connections. Chicago took the opportunity to build railroads and made itself terminals for a dozen railroad tines converging from all directions. The pass-througti of passengers and freight generated enormous employment and business opportunities, which makes Chicago now the busiest city in that area. During the middle of the twentieth century long-distance flights had to stop several times during the journey to refuel. This resulted in the ascendance of some cities as refueling points, such as Gander and Newfoundland of Canada, and Shanon of Ireland. Advanced technologies today enable flights to fly much longer without refueling, thus grabs away many businesses from these cities.
《21世纪商务英语系列教材:国际商务:中国视角(英文)》由南开大学出版社出版。
