High Tech High Touch高科技 高思维

1999-10  

Nicholas Brealey Publishing (1999年11月24日)  

John Naisbitt  

274  

What do Martha Stewart, genetically cloned sheep and the scandalous Piss Christ artist Andres Serrano have in common? They're all manifestations of "high tech/high touch," an unwieldy concept pulled from Naisbitt's bestselling 1982 Megatrends and here dusted off as a cautionary paradigm for the technologically addled 1990s. Written collaboratively with Naisbitt's daughter, Nana, with additional help from artist Douglas Philips, the book draws on Naisbitt's indefatigable research techniques to spot trends in newspapers, television shows, magazines and the Internet. Naisbitt is concerned with the conundrums that technology has presented to American culture. Children soak up violence from video games like Redneck Rampage, while the specter of eugenics looms over the burgeoning biotech industry. A final section lightens the cautionary tone of much of this book, delivering an eloquent survey of artists who are probing the ethical questions raised by evolving medical practices. Naisbitt sees Americans trapped in what he calls a "Technology Intoxication Zone," and he urges people to unplug their laptops long enough to rediscover the simplicity of starry nights and snowfallsAand remember what it means to be human. Naisbitt at least raises questions about the effects of technology on culture and the spirit that the authors of The Long Boom (reviewed above) seem to think are a waste of valuable bandwidth. $125,000 ad/promo; 7-city author tour.

Preface to the International EditionIntroduction: Our Technologically Intoxicated Zone　America's story　Symptoms of high tech intoxicationWhat Is High Tech · High Touch ?　What is technology?　What is high tech?　What is high touch?　What is high tech · high touch?　From high tech to high touchPART ONE — TODAY: UNDERSTANDING CONSUMER TECHNOLOGY　THROUGH TIME AND PLAYTechnology Is the Currency of Our Lives　High-touch time　High-tech time　The siren's call　Advanced simplicity　High-tech simplicity　Technology as community　Expanding time　A high-touch message through high-tech mediaLabor or leisureRecipe for escapeEscape through adventure travelThe Military-Nintendo Complex　Huge market　From ping-pong to murder　From audio and visuals to tactile　Packaged emotions　Simulation for soldiers　Serious war games　Marine doom　The military-Nintendo complex　Military games for kids　The catharsis conundrum　A culture of violence　Television and tobacco　The magical kiddy world　Electronic parenting　Conditions of a culture of violence　Education, litigation, legislationPART TWO - TOMORROW: UNDERSTANDING GENETIC TECHNOLOGY　THROUGH RELIGION AND ARTGalileo→Darwin→DNA　Geneticists: the new explorers　Germline gene therapy　The science……Death,Sex,and the Body:The New Specimen Art MovementEpilogue

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