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国际经贸文章选读

许群航 对外经贸大学出版社
出版时间:

2012-6  

出版社:

对外经贸大学出版社  

作者:

许群航  

页数:

268  

字数:

352000  

内容概要

许群航编著的《国际经贸文章选读(全国应用型本科商务英语系列规划教材)》立足于把国际经贸知识与经贸活动中发生的最新事件相结合。教材集经贸知识与实际案例或事件于一体,既注重英语阅读的操练,又注入阅读的乐趣。以国际经贸知识为连线,透过最新的国际经贸案例或事件,使专业知识和信息得以具体展现。全书涵盖国际经贸的宏观和微观视点,以强大的信息量突出教材的专业性和实用性。全书按照一学期的教学量设计,内容包括18课。

书籍目录

Lesson 1 The World Economy: Three-way Split
Supplementary Material: Comparing Countries: The Rich, the Poor
and Bulgaria
Lesson 2 The State of World Trade
Supplementary Material: Apple V Google——The Mobile War
Lesson 3 Trade and Innovation
Supplementary Material: Can James Gorman Make Morgan Stanley
Great Again? (I)
Lesson 4 Prospects for Regional Free Trade in Asia
Supplementary Material: US Calls for More Free Trade in Asia
Lesson 5 Imports: Improving Productivity and Competitiveness
Supplementary Material: How Will Disaster Affect Japan's Economy?
Lesson 6 Fair Trade
Supplementary Material: US May OK Hi-tech Exports to China
Lesson 7 OECD
Supplementary Material: Lesso from Iceland: Coming in from the
Cold
Lesson 8 What Can Trade Policy Contribute to Resolving the
Economic Crisis?
Supplementary Material: Tariff Barrie
Lesson 9 Trade in International Maritime Services: How Much Does
Policy Matter?
Supplementary Material: Pirates Plunder International Trade Raoms
Lesson 10 Making Globalization for Everyone: The European Union
and World Trade
Supplementary Material: German and the Euro: We Don't Want No
Trafer Union
Lesson 11 Economy of Russia
Supplementary Material: Can James Gorman Make Morgan
Stanley Great Again? (11)
Lesson 12 International Free Trade Zone
Supplementary Material: New Zealand Economy to Get Lift from
Rebuilding, Rugby in 2011
Lesson 13 British Virgin Islands-Economy
Supplementary Material: What Business Leade Can Learn from the
Renaissance
Lesson 14 Borderless European Cloud Risks Fragmentation
Supplementary Material: Europe's Changing Role in Global Trade
Lesson 15 Outsourcing in a Global Economy
Supplementary Material: Online Outsourcing
Lesson 16 How OPEC Can Save the World Economy
Supplementary Material: International Petroleum Traportation
Lesson 17 E-Commerce and Import and Export
Supplementary Material: Google's Growth
Lesson 18 The Future of the World Economy
Supplementary Material: New Tremo in Global Finance and Trade
Reference Key to the Exercises
Reference


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