隐藏的价值
2006-10
John Wiley & Sons Inc
Stuart E. Jackson
280
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Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits. 作者简介： STUART E. JACKSON is a senior partner withL.E.K. Consulting, a global management con-sulting company, and is the supervisor of their Chicago office. Recently, he opened the firm's first office in Japan. His clients have included Baxter, General Mills, GE, Yoplait, Shell, OfficeMax, MCA, and many other Fortune 500 companies.
AcknowledgmentsIntroduction: Where Value Hides and Why it MattersI: WHY PROFITABLE GROWTH IS SO HARD TO FIND 1 Where You Should Compete 2 Bigger May be Worse 3 Uncovering Where Value HidesII:HOW TO USE STRATEGIC MARKET POSITION TO CHART YOUR BUSINESS STRATEGY 4 Capturing Value 5 Doing Detective Work 6 Applying SMP to Sales and MarketingIII: KEY APPLICATIONS OF STRATEGIC MARKET POSITION 7 Using SMP to Find New Markets 8 SMP Strategies for Low-Growth or Low-Margin Businesses 9 When Do Acquisitions Make Sense? Appendix: Guide to Information Sources for Competitive and Market IntelligenceNotesIndex
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