经贸英语
2012-1
中国商务出版社
蒋磊,沙鹏飞 编
209
《中国国际贸易学会十二五规划教材:经贸英语》以英语为载体,把经贸学科的专业知识作为被载体,使学习者真正体验经贸职业典型的工作过程,获取以英语为载体的过程性知识,并能在以后的工作中用英语进行相关的交际活动。 《中国国际贸易学会十二五规划教材:经贸英语》集Looking and Thinking、Listening and Speaking、Reading and Under'standing、Writing Project为一体,根据经贸工作所需要的英语知识和技能设计英语学习任务,全方位地训练学生经贸英语阅读和表达的实际语言应用能力,从而提高学生的综合职业素质和就业能力,真正体现了教学内容与教学过程职业性与应用性。
Unit 1 Business and TradeLearning ObjectivesPart Ⅰ Looking and ThinkingPart Ⅱ Listening and SpeakingPart Ⅲ Reading and UnderstandingReading A International TradeReading B Yard Sales in the United StatesPart Ⅳ Writing ProjectBusiness Letter for Import & Export Corp.Part V Funny TimeUnit 2 Company PresentationsLearning ObjectivesPart Ⅰ Looking and ThinkingPart Ⅱ Listening and SpeakingPart Ⅲ Reading and UnderstandingReading A A Trend--Businesses Today Go GlobalReading B IKEA--Making Life BetterPart Ⅳ Writing ProjectAdvertisement for IKEA Corp. FurniturePart Ⅴ Funny TimeUnit 3 Conference and ExhibitionLearning ObjectivesPart Ⅰ Looking and ThinkingPart Ⅱ Listening and SpeakingPart Ⅲ Reading and UnderstandingReading A Trade ShorAn Promising IndustryReading B Fashion ShowsPart Ⅳ Writing ProjectEvent PlanningPart Ⅴ Funny TimeUnit 4 New Retailing ProgramLearning ObjectivesPart Ⅰ Looking and ThinkingPart Ⅱ Listening and SpeakingPart Ⅲ Reading and UnderstandingReading A Factory-to-store Strategy Pays Off for US RetailerReading B Carrefour--World Largest Food RetailerPart Ⅳ Writing ProjectReport on Grocery RetailPart Ⅴ Funny TimeUnit 5 Business DinnerLearning ObjectivesPart Ⅰ Looking and ThinkingPart Ⅱ Listening and SpeakingPart Ⅲ Reading and UnderstandingReading A Doing Business over MealsReading B A Bigger and Better ReceptionPart Ⅳ Writing ProjectLetters of InvitationPart Ⅴ Funny TimeUnit 6 BrandsLearning Objectives……Unit 7 Money and Banking MatterUnit 6 MarketingUnit 6 Customer ServiceUnit 6 Starting up Your Own Business